The FTC Endorsement Guides, while not enforceable as laws, provide essential guidelines for influencers to interpret, understand, and apply the law correctly. These guidelines emphasize the importance of truth in advertising, disclosure of material connections, and maintaining the credibility of influencer endorsements.
The FTC Endorsement Guides, while not enforceable as laws, provide essential guidelines for influencers to interpret, understand, and apply the law correctly. These guidelines emphasize the importance of truth in advertising, disclosure of material connections, and maintaining the credibility of influencer endorsements.
Let’s talk food business! Say you are a home-baker and are wanting to turn your passions and hobby into a real business. What is needed from a legal perspective?
Well, first you’ll want to familiarize yourself with the Federal Food & Drug Administration, aka the FDA.
While website Privacy Policies may not be required in every U.S. jurisdiction, it is certainly “best practices” to include one on your website. Due to increasing concerns around consumers’ personal information and data privacy, laws such as CCPA (California) and GDPR (Europe) have been growing in popularity and may soon be more widely applicable across the board…
Whether you hate the term “influencer” or love it, we are deep in the era of online influencers as a method of digital advertising for companies. In fact, many small business owners serve in both roles, i.e. as the sponsor (engaging influencers to feature or talk about their product) and as the influencer (accepting engagements from other companies to feature or talk about that company’s products on their own platform)…
