The FTC Endorsement Guides, while not enforceable as laws, provide essential guidelines for influencers to interpret, understand, and apply the law correctly. These guidelines emphasize the importance of truth in advertising, disclosure of material connections, and maintaining the credibility of influencer endorsements.
The FTC Endorsement Guides, while not enforceable as laws, provide essential guidelines for influencers to interpret, understand, and apply the law correctly. These guidelines emphasize the importance of truth in advertising, disclosure of material connections, and maintaining the credibility of influencer endorsements.
Whether you hate the term “influencer” or love it, we are deep in the era of online influencers as a method of digital advertising for companies. In fact, many small business owners serve in both roles, i.e. as the sponsor (engaging influencers to feature or talk about their product) and as the influencer (accepting engagements from other companies to feature or talk about that company’s products on their own platform)…
