business planning

How to Validate Your Business Idea (& Build a Product that Sells)

How to Validate Your Business Idea (& Build a Product that Sells)

Are you an entrepreneur (or future entrepreneur) considering starting a new business around a new product idea? This includes either physical, digital, or service-based products. My first question for you is this— how do you know that your customers (or potential customers) are going to actually buy your product? If you haven’t thought through this question yet, then read on for must-try techniques to validate your idea before you over-invest in the wrong direction.

The Importance of Pursuing Business Ideas that Give You Joy

The Importance of Pursuing Business Ideas that Give You Joy

While starting a new business can be exciting, you'll need that #ideajoy to carry you through the more mundane tasks of business operations. As a solo-preneur, guess who's wearing all the hats in the business, from product design finance, marketing, & beyond? (Hint, hint: It's all you, baby!)

Focusing on ideas that give you personal joy will lead to greater & faster success in your business. Between career & family, many have only their precious free time to build a new product or business. You'll be more likely to stay dedicated to a heart-felt idea well after the initial excitement wears off.

4 Key Questions Every Entrepreneur Should Ask About Intellectual Property ("IP")

To avoid early missteps in protecting valuable business intellectual property, every entrepreneur should regularly ask himself or herself the following questions about their intangible assets.