influencers, business, legal compliance
Kae Gruner
FTC Endorsement Guidelines for Influencers

The FTC Endorsement Guides, while not enforceable as laws, provide essential guidelines for influencers to interpret, understand, and apply the law correctly. These guidelines emphasize the importance of truth in advertising, disclosure of material connections, and maintaining the credibility of influencer endorsements.

FTC Endorsement Guidelines for Influencers

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4 Key Questions Every Entrepreneur Should Ask About Intellectual Property ("IP")

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To avoid early missteps in protecting valuable business intellectual property, every entrepreneur should regularly ask himself or herself the following questions about their intangible assets.

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Dear Future Entrepreneur, It's Time to Launch Your Dream Business

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Dear Future Entrepreneur, It's Time to Launch Your Dream Business

Have you ever had an idea for the “next big thing”? Do you daydream about starting your own business? If so, then you may just be what I lovingly refer to as a “future entrepreneur”: someone who has been busy living, learning, and low-key lying in wait for their opportunity to really shine as a new business owner.