To avoid early missteps in protecting valuable business intellectual property, every entrepreneur should regularly ask himself or herself the following questions about their intangible assets.
influencers, business, legal compliance
The FTC Endorsement Guides, while not enforceable as laws, provide essential guidelines for influencers to interpret, understand, and apply the law correctly. These guidelines emphasize the importance of truth in advertising, disclosure of material connections, and maintaining the credibility of influencer endorsements.
