Influencer Agreement Template
Influencer Agreement Template
WHO IS THIS FOR? This template provides straight-forward, legally-binding contract language for influencer and content creator arrangements, a.k.a. brand deals, paid partnerships, brand sponsorships, content creation services, influencer services, etc. This is for the short-term, one-off type of arrangement between a content creator, including influencers, and their sponsors, such as brands. As such, it was written to be as SHORT + SWEET as possible! NOTE - If your relationship is expected to be long-term and/or high-dollar value, it is generally recommended to hire an attorney directly to draft you a custom contract. To see if you are eligible to work with Kae Gruner for legal services, email legal@kaegruner.com.
WHAT’S INCLUDED? This organized and carefully-crafted 8-page contract template was written from the angle of the influencer to make the brand client process easy and streamlined. It includes concise terms and protections such as:
- Framework for limiting the scope of creator services to only what is specifically agreed-upon. 
- Terms relating to payment for services, invoices, late fees, and affiliate commission. 
- Ownership and licensing of intellectual property created by the influencer. 
- Provisions on what usage rights influencer grants to the brand, e.g. when, where, how content and I.P. can be used. 
- Morals clause to protect the parties’ respective reputations, as well as non-disparagement language. 
- No warranty of particular marketing or business results. 
- Termination rights for the influencer, if needed, to cancel the agreement, e.g. after product trial or for other reasons. 
- Representations and warranties relating to Federal Trade Commission (FTC) law and no I.P. infringement. 
- Choice of law and venue (select your state to reduce chances you could be sued in another state). 
- Force Majeure clause to protect influencer if unable to perform services due to emergencies outside their control. 
QUESTIONS? Please send to hello@startupheartup.com.
Please also see legal disclaimer below, as this product does NOT constitute legal services or work product.
DISCLAIMER: This document does not constitute legal advice or legal recommendations, and your use of this document does not create an attorney-client relationship. Start Up Heart Up, LLC is not a lawyer or law firm. If you would like to apply to retain Kae Gruner as your attorney, please contact her directly at legal@kaegruner.com. Otherwise, you may use this template at your own risk, for your own business purposes, and may not resell, share, or otherwise transfer this to any third party.

